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Does it pay to ‘pay to play’ on Facebook?
If you’re an admin of a facebook page, you may have noticed something during the last several months: your organic reach has gone down. Organic reach, if you need a quick refresher, is the number of...
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Five types of highly shared posts
The recent changes in the Facebook algorithm mean that only about two percent of your friends and followers will see your posts. Now, more than ever, the free social media platform isn’t so free–it’s...
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How to expand your organic reach on Facebook
If you’re not getting the kind of engagement you’d like with your Facebook page, it’s possible that not many of your followers are seeing it. It’s more than possible, in fact—it’s probably. The reach...
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